A fashion brand that evolved its identity through the years.
MECHMOTO APPAREL – LOGO DESIGN & VISUAL ELEMENTS
Initially inspired by minimalism and café racer culture, Mechmoto Apparel has transformed into a thriving menswear label specialising in every day essentials.
Working with the owner and sales director, we have been assisting Mechmoto Apparel with their logo designs, clothing graphics, labels, swing tags, seasonal catalogue, and business stationery. Each project has contributed to the successful brand mechmoto is today, with a new collection available for buyers every season.
We developed the initial logo…
Pivoting to a new market...
Mechmoto Apparel refreshed their logo to appeal to the menswear market, seeking a timeless and sophisticated logo device that reflects their commitment to quality. The re-fresh and their new sales strategy propelled their success, expanding their customer base to multiple stockists across Australia and New Zealand.
