The visual
Identity evolve
package.
The ultimate package to give your health & wellness business a polished, cohesive look. Eliminating the hassle of DIY designs that don’t align with your vision.
WE’RE HERE TO HELP MAKE YOUR BRANDING EFFORTLESS
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WE’RE HERE TO HELP MAKE YOUR BRANDING EFFORTLESS
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WE’RE HERE TO HELP MAKE YOUR BRANDING EFFORTLESS
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WE’RE HERE TO HELP MAKE YOUR BRANDING EFFORTLESS • WE’RE HERE TO HELP MAKE YOUR BRANDING EFFORTLESS • WE’RE HERE TO HELP MAKE YOUR BRANDING EFFORTLESS •
Your business supports wellness, but its brand identity could use some rejuvenation of its own.
When you don’t have a brand identity & brand guidelines professionally designed
you will always be...
Wasting hours on DIY designs to end up with branding that still doesn’t feel cohesive, costing you valuable brand recognition.
Searching the internet for brand colours but feeling lost without any visual direction, having no idea if it’s the right choice.
Wanting to feel confident & proud of how your visuals represent your business without the guesswork and uncertainty.
Meet your designer.
Michelle Higgins, the founder of Shellmade Studio, is a seasoned Creative Director and designer with over 15 years of experience crafting distinctive brand identities and collateral for a wide array of brands, products, and services. After honing her expertise in leading design studios and corporate environments across Sydney, Michelle founded her freelance design practice in 2020, driven by a desire to prioritise her well-being and create a better work-life balance for her young family.
In 2024, Shellmade Studio officially launched, reflecting Michelle’s commitment to thoughtful, impactful brand development and surface design. The studio specialises in helping businesses create meaningful connections through meticulously crafted, purpose-driven designs that inspire engagement.
Shellmade Studio has not only empowered Michelle to pursue her passion for design but has also allowed her to embrace her own wellness journey, drawing endless inspiration from nature and its timeless beauty.
Ready to feel proud of how your business looks without the guesswork and overwhelm?
Contact us to book
a free discover call.
Fill out the form and we can book
you in for a free discovery call.
Here’s where we
will get to work.
We will do our research and collect
everything we need to begin design development.
Feel confident about
your brand.
Once you are completely in love
with your new brand identity we
will deliver all approved deliverables.
The visual
Identity evolve
package.
Project timeline 8 weeks
Essence board
Creative direction for your new brand. We brainstorm and develop three moodboards and rationales that align with the desired brand proposition. These are three visual directions which kick-off the project to help steer it towards where you want it to go.
The iconic logo suite
Design and development of the primary logo, secondary logo, brand mark or brand stamp.
Colour edit
A range of up to 6 colours to compliment and communicate your businesses new identity. Including all colour codes for print and digital; Pantone, CMYK, HEX and RGB.
Font alignment
Being mindful about font choice and how that effects your brands vibe. We choose the perfect pairings for you. *fonts to be purchased separately for correct licensing.
The visual storycraft
Illustrations, imagery treatments, patterns or other unique icons that assist the logo in visually communicating your brand.
Brand visualisation
Mock-ups so that you can see your brand in-situ and visualise how the new identity will appear on relevant items such as stationery, signage or merch.
Design evolution & refinement
Three rounds of revisions based on your feedback to fine-tune the favourite design.
The brand guidebook
An extensive brand style guide (20 + page PDF document) showing how the new brand identity should be used. A set of clear rules that communicate how your brand should look and feel. It includes brand purpose, personality, vision, mission, values, tone of voice, and brand identity usage.
Launch kit
Completed brand guidelines. Logo suite and all brand supporting designs in every necessary file format: EPS, AI, SVG, TIFF, JPG & PNG.
Stationery Basics
Design and delivery of artwork files for 2 x stationery essentials of your choice (e.g 1 x business card design (multiple names if needed) and 1 x letterhead design. Supplied ready to print!
Launch guide
A PDF document on the next steps on implementing your new visual identity into your business. It includes tailored launch ideas and ways to help measure the success of your new visual identity.
Social media starter templates
Canva templates for social media to assist with your new visual identity launch, easily apply the new brand colours and fonts to these ready-made templates and away you go!
Apply to book a free discovery call today!
We are genuinely committed to helping you bring your vision to life.
Imagine visuals that make you feel confident and instantly build trust with your customers.
It’s time to make it happen.
Apply for a free discovery call to find out more!
The visual
Identity evolve
package.
50% money back guarantee.
We invite you to look at our portfolio to see our design style so that you can get a glimpse of what we have done previously before working with us. Our design style is timeless, organic and heavily inspired by nature.
Our process ensures that you have the opportunity to let us know any special requests or ideas you might have for the design. Then we tailor each concept to align with your businesses values whilst targeting your ideal client. After 3 rounds of feedback we take the time to work closely with you to ensure everything is perfect.
As design is subjective, we offer a 50% money back guarantee if you are not loving what we create.
“From the get go Michelle was so easy to work with and professional. She understood my business and idea and elevated it to 110% with her unique and creative style. I am so pleased with the outcome and the opportunity to have worked with Michelle.”
- Bianca K, Butterfly B Mental Health Training.
